Cynthia Jabar has written an excellent post listing outlining " the transformation taking place in children's publishing with innovators using transmedia storytelling methods." She does a fabulous job explaining the larger significance and scope of the app project. Have a look!
http://www.transmediakids.com/p/social-media-strategy.html?spref=tw
http://www.transmediakids.com/p/social-media-strategy.html?spref=tw
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